Well, it’s here: This is the final article in our Chinese Domaining Masterclass blog series, and we will go into a bit of detail about not one, but two numbers to conclude the numeric series. We hope our numeric masterclass series has provided you, the western domainer, tips on becoming a smarter investor when it comes to buying, selling, and investing in the Chinese numeric domain market.
We’ve covered numbers one through nine so far, but we haven’t covered a couple of numbers that aren’t necessarily the most popular numbers to invest in, but are still important to consider regarding how the Chinese perceive this number. Our final two numbers in the series are zero (0) and ten (10). Let’s begin with zero:
0: 零; Pinyin: Líng
The number zero precedes all other numbers, so in Chinese culture it is employed to stand for “the source,” “the origin,” and “the starting point.” Zero is also used to symbolize “nothing,” or “the absence of.”
Both the Mandarin and Cantonese spelling of the number zero is “ling.” A well-known Chinese numeric pun uses zero to indicate “you” in a familiar and honorific form.
10: 十; Pinyin: Shí
The number 10 is the number of perfection because it’s the end of a counting cycle in the decimal system. Chinese people often say 十全十美 (shí quán shí měi), meaning “ten wholesome, ten beauties.” What this actually means is something close to “as wholesome and perfect as it could possibly be.” With that being said, the number ten symbolizes “completeness” and what some could even think of as “the godhead.”
The numbers zero and ten have nearly opposite meanings, and aren’t very popular numbers so the references, puns, and alternate meanings are irrelevant.
Some top-selling numeric sales over the past several years that include the number zero:
Available Domain Names
There are plenty of available domain names for sale in for both general availability and premium name prices that include the number one. Some examples include:
Any of the above domain names can be purchased directly and hassle-free from ChopChop.domains.
To conclude the series, we just want to remind you that numerical domain names are favored in China due to the fact that they are all universal, easily recognizable symbols. High dollar values of some numerical domains is due to the wide popularity. The wide popularity is due to a combination of simplicity for Chinese users, as well as symbolic, cultural and linguistic meaning in some numbers and combinations of numbers.
Keep in mind that the meaningfulness of certain numbers and combinations of numbers is extremely important. Central to the high value of a numerical domain, in fact. This is because Chinese people cannot memorize strings of random numbers- they better remember them if it has meaning.
Being easy to memorize, by being a reference to well-known places, events, people, etc. is the first of three categories for successful numeric domains in China. If you’ve been following along to the Chinese domaining masterclass series, you will remember that these three categories are:
Thank you for taking a look at our Chinese domaining masterclass series and stay connected with us to get updated about all future blog articles, discount coupons, and other special notices and events!
The ChopChop Domains team sits down with Yuling Huang of Chinese registrar BizCN at the 2016 Global Domain Summit in Hangzhou, China to discuss the conference and other domain industry-related topics.
In the global business world, it isn't news to anyone that the massive and expanding Chinese e-commerce market is a highly lucrative one for western brands and businesses. After all, China is the largest e-commerce market in the world and boasts a population of nearly 1.4 billion people. What may be news to many however is how several western brands and businesses fail to properly equip themselves with a solid understanding of how business works in China and a go-to-market strategy that will net them the beneficial results they seek.
To put things into perspective, there have been plenty of well-known western brands that have made mistakes or oversights in regards to entering the China market, specifically as it relates to trademarking their brand in China. Take for instance US shoe company New Balance, who had originally branded itself as “Xinbailun” in China, but was forced to pay up in a lawsuit for infringing on an existing trademark of a Guangdong company using the same name.
More examples include Apple losing the rights to “iPhone” in China, as well as both Under Armour and Michael Jordan having to deal with infringement issues from Chinese companies using similar logos and names.
Western companies must know that the best way to protect their brand in China is to immediately register a trademark so that counterfeit Chinese companies cannot take advantage of their brand. Western companies should also be cautious of trademark “agents” in China, as they have been known to take the money and run instead of registering a trademark for you.
Now, these examples are not by any means meant to alarm you, or try and paint China out to be a malicious market, but rather to contextualize the business differences in China compared to the familiarity of the western world. Aside from western businesses taking the necessary steps to trademark both their English and Chinese brand names in China, there are a number of other measures and strategies that should be considered in order to protect their brand and business presence in China, especially online.
What else can be done?
We won’t get into the nitty gritty China market entry methods and strategies in this article (that can be handled by agencies such as ChinaMarket.Consulting), however we will go over an important and often overlooked method for western businesses to protect their brand’s online strategy: using Chinese domain extensions to further protect itself while simultaneously widening visibility of the brand and opening up more potential sales channels.
Businesses should consider looking into registering all relevant domain endings for the company (out of hundreds to choose from), which can greatly reduce counterfeiters, scammers, and phishing attacks coming from Chinese companies and individuals looking to take advantage of ill-equipped western brands. By registering relevant domain endings and redirecting them to your main website unambiguously conveys to Chinese consumers, and the world, that you have complete ownership of your brand online.
The amazing thing about the influx of these new domain extensions is the opportunity and choice it provides to brands, businesses, and other end-users. However, this new landscape of the internet and domain names certainly brings a responsibility for businesses to protect their brand by using relevant domain extensions. This becomes even more important with Chinese Internationalized Domain Names (IDNs), which can be an additional and specific protection for brands in a language spoken by nearly a quarter of all humanity.
One of ChopChop Domains’ top reasons for brands and businesses to register and utilize Chinese domains is that it presents an important opportunity for brand protection in China. By using a Chinese domain extension for your business’s trademarked brand in China not only protects your company from being taken advantage of, but it also shows an intelligent commitment to China-facing consumers who can trust your brand by using a domain extension that makes sense to them.
Don’t wait any longer! A relevant and useful Chinese domain extension in your English and Chinese trademarked brand(s), can help negate fraudsters, phishers, and trademark squatters in China from taking advantage of you. It also shows commitment and trust to the massive Chinese market online.
ChopChop.domains, a Chinese domain name marketplace, was created in order to help businesses, investors, and individuals find and buy Chinese domains easily so that they can reach the world’s largest market and protect their brand. If you would like to find out more about the power and possibility of owning and using Chinese domains, reach out to us at firstname.lastname@example.org to speak with our Chinese domain experts about how your brand can succeed in China.
Our next Chinese Domaining Masterclass numeric article is here! By reviewing numbers 0 - 9, we’ve had the opportunity to educate domain investors and the industry as a whole about numeric domains and their respective meaning in the Chinese context.
The main purpose of putting together the masterclass is to effectively show western domain investors the importance of understanding the 'what' and 'why' questions when it comes to the domain market in China. The domain industry is constantly changing and evolving on a global scale, and we’re trying to bridge the gap between the seemingly arcane Chinese domain investing community and the western world. Part of effectively bridging this gap is to encourage western domain investors to look beyond current the market trends in China and to think more in terms of human behavior. Why do certain numbers sell better than others in China? What are Chinese investors looking for when buying domains? Understanding those questions are pertinent to your success in the Chinese domain space.
In this industry, it’s vital to understand, and at least be aware of, the motives of others. Knowing what people are thinking, how they’re feeling, and what makes them tick is a strategy employed by many in this industry, which can ultimately result in closing more sales. This is no different in China. Although a completely different culture, the truth remains that there are specific motivations for why people want certain things, and what they are willing to pay in order to appease that “want.” Our Chinese domaining masterclass is meant to give you, the western domain investor, some knowledge and insight into what makes Chinese consumers and other investors “tick.”
Our numerics series pushes onward, and with only a couple of numbers left, we will begin transitioning into other facets of the domain investing industry in China that can help you succeed in the west. For now, let’s go over today’s number (and our second-to-last in this series):
2: 二; Pinyin: Èr
It’s no surprise that China holds a large slice of the global economic pie. With nearly 1.4 billion people living inside China’s borders, and another 50 million Chinese living in other different parts of the world, the opportunities to win the business of Chinese consumers is seemingly endless. From travel and tourism, to sports, food, and fashion, China is proving that it’s a major force that drives the global economic system.
China’s growth is positively impacting the economy on a global scale, which spells even greater news for businesses online, whether international or Chinese-specific. That’s what’s so amazing about the internet: consumers from every corner the world can buy products from any other part of the world, boosting the global economy. China is also the number one global powerhouse when it comes to e-commerce, generating nearly $590 billion dollars worth of sales through the internet in 2015.
With the influx of new domain extensions, which will number over 1,300 in the next few years, big corporations, SMB’s, investors, and all other end-users alike selling goods and services should be champing at the bit to significantly increase sales channels for their online customers in China and around the world.
Greater visibility of products equals more potential sales.
Think of it this way, if you own a brick and mortar music shop and want to expand your customer base, a savvy businessperson might think to open up a couple of different locations if the business was doing well. The concept remains similar for an online business strategy. The availability of new domain extensions provides businesses a way to expand their online presence, protect their brand, creatively reach more consumers, and ultimately drive more sales.
If the hypothetical music shop I mentioned earlier owns, say, TheMusicShop.com, which is a great domain and would certainly command a decent amount of traffic resulting in some sales online, however it would be beneficial for the business to look into other extensions as well to expand its sales channels and increase visibility for its products. As an example, the music shop’s online retail site could also register .shop, .guitars, .online, .sale, .tunes, .song, .store, and a whole slew of other domain extensions in order to enhance its visibility online.
To tie this in with China and its world-leading massive online customer base, let’s say there's an exciting new music-related trend that occurs within the Chinese communities around the world, resulting in people taking to the internet to spend their dollars on some awesome trendy products. Going back to our example, the website URL “TheMusicShop.com” would probably have decent SEO and would get some traffic, but a Chinese consumer searching for the phrase “音乐商店在线” (Music Shop Online) in, as you can see, simplified Chinese characters, may not show the website within the SERPs, or possibly at all. The consumer doesn’t speak English, has no idea how to search for a western e-commerce music shop via any search engine, but really wants to buy some music gear that the shop specifically sells online.
Now, if the music shop saw the value and purchased a Chinese IDN domain ending, let’s say .在线 (Dot Chinese Online), set up the URL 音乐商店.在线 (MusicShop.Online), redirected it to the English site where the consumer had the ability to convert the English text to Chinese, the chances of that consumer finding and purchasing a product from the site increases exponentially. Keep in mind, this is just one consumer. China leads the globe in online consumer sales.
As China’s economy continues to grow and the internet and domain names continue to evolve, businesses that rely on online sales should seriously consider making it easier for their Chinese consumer base to find them online. What better way to do so than to invest in a Chinese domain extension, which eliminates the language barrier and makes it easier for the largest e-commerce market in the world to find and buy products from anywhere in the world.
This logic becomes even more relevant when you consider the fact that the rural and elderly Chinese populations are not only growing substantially, but they are beginning to use the internet more and more, especially for online shopping. China’s “silver surfers,” or those above the age of 50, now number over 200 million, and that number will only continue to rise in the next several decades. To put it simply, the majority of the next billion internet users’ primary language will not be English, it will be Chinese. Since a large number of these next billion internet users are elderly and come from rural parts of China, most will not know english anyway, and it will be key for businesses to cater to this demographic by addressing them, and selling to them, in their native language.
ChopChop.domains, a Chinese domain name marketplace, was created in order to help businesses, investors, and individuals find and buy Chinese domains easily so that they can reach the world’s largest market. If you would like to find out more about the power and possibility of owning and using Chinese domains, reach out to us at email@example.com to speak with our Chinese domain experts about how your brand can succeed in China.
Welcome to the next installment of our Chinese Domaining Masterclass numerics series! Over the course of the past several months, we’ve gone into detail regarding several numbers between 0 and 9. We’re a couple of numbers short of completing the numerics series, so today we are going to cover the next numeric to help you better understand the meaning from a Chinese context, which can ultimately help you become a smarter investor.
So far, we’ve covered numbers 9, 8, 7, 6, 5, 4 and 3, which leaves us with just a few numerics left. Today’s topic will be all about the number one (1):
1: 一; Pinyin: Y