A recurring theme in our blog has been highlighting China’s massive population of 1.4 billion people. We say it again and again, and for a good reason- there is a proliferation of consumer activity on the internet in China, and as it continues to grow and develop, the opportunity to promote and sell products and services online widens even more.
Western businesses have a unique opportunity to tap into the Chinese market and promote their products and services to the world’s largest e-commerce market, but like a lot of things in China, it’s easier said than done. Luckily, the ChopChop Domains team is an experienced group of China experts who have been doing business in China for the past several years. Because of this, we have become keenly aware of the many unique opportunities that the China market can provide western businesses, and we have learned and further crafted distinctive online strategies that said businesses can utilize to navigate the oft-confusing and difficult China consumer market, and sell more to Chinese netizens.
With the knowledge and expertise we possess regarding the online consumer market in China, we’ve developed a list of our top 12 reasons for why we believe fully Chinese domain names are good for western brands and businesses. Among these reasons is the fact that various Chinese text input methods are much easier, quicker, and better understood for netizens, brands are better protected with a localized Chinese web address, and senior citizens trust fully-Chinese messaging online rather than being scammed with non-Chinese scripts.
These are all excellent reasons for western brands and businesses to seriously consider utilizing fully-Chinese domains, however today I’d like to go into a bit more detail about reason #10: Fully Chinese domain names create powerful promotional opportunities for western brands and business looking to differentiate their products and services focused on a Chinese audience.
Here’s an example: Let’s say your business is about to launch a new product line, and part of your marketing strategy includes promoting this new product heavily in China. With fully Chinese domain names, you could set up a promotional landing page advertising your product directly to Chinese consumers, without the barrier of English text. If you’re going to appeal to a target audience, you need to speak their language! What better way to do this than to use Chinese domain names as a targeted marketing promotion.
Don’t underestimate the power of targeted online promotion. You can better reach your potential customers by catering to their culture, language, and online behavior with fully-Chinese domain names. Publicity for your products and services abound if you use Chinese domain names to your advantage. Whether it’s a site launch, re-launch, ad campaign, or you just want a channel that 1.4 people can easily understand, it all starts with the domain name.
Huge companies such as Apple, Disney, Nike, and Google all use domain variations for this exact purpose- to effectively promote their products and services to various target audiences around the world. It’s not uncommon for large corporations and SMB’s to use various ccTLDs such as China’s .CN to appeal to the online populations of different countries, so it would only make sense for them to adopt various IDNs like .在线 (Dot Chinese Online) and .中文网 (Dot Chinese Website) to further reach their target audiences.
Opportunities exist and are plentiful with domain names, especially with domain names that serve a culturally relevant and linguistically correct purpose for your business. Marketing and promotional activities require thinking beyond the traditional, monotonous, and often overdone campaigns that businesses perform over and over.
Think outside the marketing and promotional box and reach a massive Chinese market with a powerful and meaningful online campaign.
Need help getting started? Contact us here and we will point you in the right direction!
- ChopChop Domains Team