Our next Chinese Domaining Masterclass numeric article is here! By reviewing numbers 0 - 9, we’ve had the opportunity to educate domain investors and the industry as a whole about numeric domains and their respective meaning in the Chinese context.
The main purpose of putting together the masterclass is to effectively show western domain investors the importance of understanding the 'what' and 'why' questions when it comes to the domain market in China. The domain industry is constantly changing and evolving on a global scale, and we’re trying to bridge the gap between the seemingly arcane Chinese domain investing community and the western world. Part of effectively bridging this gap is to encourage western domain investors to look beyond current the market trends in China and to think more in terms of human behavior. Why do certain numbers sell better than others in China? What are Chinese investors looking for when buying domains? Understanding those questions are pertinent to your success in the Chinese domain space.
In this industry, it’s vital to understand, and at least be aware of, the motives of others. Knowing what people are thinking, how they’re feeling, and what makes them tick is a strategy employed by many in this industry, which can ultimately result in closing more sales. This is no different in China. Although a completely different culture, the truth remains that there are specific motivations for why people want certain things, and what they are willing to pay in order to appease that “want.” Our Chinese domaining masterclass is meant to give you, the western domain investor, some knowledge and insight into what makes Chinese consumers and other investors “tick.”
Our numerics series pushes onward, and with only a couple of numbers left, we will begin transitioning into other facets of the domain investing industry in China that can help you succeed in the west. For now, let’s go over today’s number (and our second-to-last in this series):
2: 二; Pinyin: Èr
The number two generally symbolizes someone or something that is “paired,” which makes it a very positive number. This is because Chinese people often find loneliness to be very undesirable. Additionally, the number is employed as an adjective or a verb in northern Chinese provinces to mean “stupid” and/or “silly.”
The Mandarin spelling and pronunciation for the number two is “er,” and the Cantonese version is “ji.” The most common sound-alike for the number two is “love,” which makes sense, because of the Chinese attraction to things that are paired.
233: This interesting string of numbers (including our number 2 at the beginning) is a reference in China meaning something similar to “LMAO” or “ROFL” in English. When 233 is used in China, it basically means that one is “laughing uncontrollably to the point where I fall down and pound the ground with my fists.” This number combination is also used as a noun (“You can hear my 233”), a verb (“This is so hilarious! I am going to 233!”), or a fixed expression (“I just spilled water all over myself. 233!!!”) Oftentimes, 233 is extended with an indefinite number 3’s (233333, or 23333333333333333333333) to indicate the level of hilarity, much like we would do in the west, for example, with LOL (lolololololol) or LMAO (LMAOOOOOOO), etc. This numeric reference is still very popular today, with tens of millions of results on Sina Weibo. Many teenagers are 233’ing while having no clue where this expression originated.
233 is a perfect example of how understanding the Chinese culture and trends can help us successfully invest in domains in the west. To put things into even greater context, in the west, a domain name such as “LMAO.com” would hold much greater meaning beyond the fact that it’s a LLLL.com, because as we all know it also provides a practical application in the online world, which significantly increases its value. If we completely removed the traditional domain valuation metrics from the equation, it is almost without question that 233.com would be much more valuable than, say, LOL.com in China, based on meaning, context, behavior, and culture alone.
253: This combination of numbers indicates kneeling and worshipping, which is very similar in demonstrative power as the old “Wayne’s World” joke of “I’m not worthy, i’m not worthy!” The number combination is also used as a verb, as in “You’re so awesome. I can’t help but 253.”
Celebrities are even known in China by numeric puns. One example includes German soccer star Mesut Ozil being referred to in China as 272 (pronounced “er-qi-er”) by his Chinese fans, because it sounds like the Chinese transliteration of his name 厄齐尔 (“er-qi-er”).
Some top-selling numeric sales over the past several years that include the number two:
Available Domain Names
There are plenty of available domain names for sale in for both general availability and premium name prices that include the number two. Some examples include:
Any of the above domain names can be purchased directly and hassle-free from ChopChop.domains, or from any of these registrars.
Thank you for visiting us and following our numeric domaining blog series! There are only a couple more numerics to cover, so stay tuned so that you can receive the best advice and tips on specific numbers and what they mean in the Chinese context.
If you have any further questions that relate to the number one, please don’t hesitate to contact us and our team of experts, and we will do our best to help you answer any questions you may have.