It’s no surprise that China holds a large slice of the global economic pie. With nearly 1.4 billion people living inside China’s borders, and another 50 million Chinese living in other different parts of the world, the opportunities to win the business of Chinese consumers is seemingly endless. From travel and tourism, to sports, food, and fashion, China is proving that it’s a major force that drives the global economic system.
China’s growth is positively impacting the economy on a global scale, which spells even greater news for businesses online, whether international or Chinese-specific. That’s what’s so amazing about the internet: consumers from every corner the world can buy products from any other part of the world, boosting the global economy. China is also the number one global powerhouse when it comes to e-commerce, generating nearly $590 billion dollars worth of sales through the internet in 2015.
With the influx of new domain extensions, which will number over 1,300 in the next few years, big corporations, SMB’s, investors, and all other end-users alike selling goods and services should be champing at the bit to significantly increase sales channels for their online customers in China and around the world.
Greater visibility of products equals more potential sales.
Think of it this way, if you own a brick and mortar music shop and want to expand your customer base, a savvy businessperson might think to open up a couple of different locations if the business was doing well. The concept remains similar for an online business strategy. The availability of new domain extensions provides businesses a way to expand their online presence, protect their brand, creatively reach more consumers, and ultimately drive more sales.
If the hypothetical music shop I mentioned earlier owns, say, TheMusicShop.com, which is a great domain and would certainly command a decent amount of traffic resulting in some sales online, however it would be beneficial for the business to look into other extensions as well to expand its sales channels and increase visibility for its products. As an example, the music shop’s online retail site could also register .shop, .guitars, .online, .sale, .tunes, .song, .store, and a whole slew of other domain extensions in order to enhance its visibility online.
To tie this in with China and its world-leading massive online customer base, let’s say there's an exciting new music-related trend that occurs within the Chinese communities around the world, resulting in people taking to the internet to spend their dollars on some awesome trendy products. Going back to our example, the website URL “TheMusicShop.com” would probably have decent SEO and would get some traffic, but a Chinese consumer searching for the phrase “音乐商店在线” (Music Shop Online) in, as you can see, simplified Chinese characters, may not show the website within the SERPs, or possibly at all. The consumer doesn’t speak English, has no idea how to search for a western e-commerce music shop via any search engine, but really wants to buy some music gear that the shop specifically sells online.
Now, if the music shop saw the value and purchased a Chinese IDN domain ending, let’s say .在线 (Dot Chinese Online), set up the URL 音乐商店.在线 (MusicShop.Online), redirected it to the English site where the consumer had the ability to convert the English text to Chinese, the chances of that consumer finding and purchasing a product from the site increases exponentially. Keep in mind, this is just one consumer. China leads the globe in online consumer sales.
As China’s economy continues to grow and the internet and domain names continue to evolve, businesses that rely on online sales should seriously consider making it easier for their Chinese consumer base to find them online. What better way to do so than to invest in a Chinese domain extension, which eliminates the language barrier and makes it easier for the largest e-commerce market in the world to find and buy products from anywhere in the world.
This logic becomes even more relevant when you consider the fact that the rural and elderly Chinese populations are not only growing substantially, but they are beginning to use the internet more and more, especially for online shopping. China’s “silver surfers,” or those above the age of 50, now number over 200 million, and that number will only continue to rise in the next several decades. To put it simply, the majority of the next billion internet users’ primary language will not be English, it will be Chinese. Since a large number of these next billion internet users are elderly and come from rural parts of China, most will not know english anyway, and it will be key for businesses to cater to this demographic by addressing them, and selling to them, in their native language.
ChopChop.domains, a Chinese domain name marketplace, was created in order to help businesses, investors, and individuals find and buy Chinese domains easily so that they can reach the world’s largest market. If you would like to find out more about the power and possibility of owning and using Chinese domains, reach out to us at firstname.lastname@example.org to speak with our Chinese domain experts about how your brand can succeed in China.